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Six Things Missing From Most HIFU Quotations

We see a lot of quotations that clients bring us to compare against. The same six lines are missing from almost all of them, including, historically, some of ours.

5 min readPracticalUse the wording

A quotation is a sales document, so it is optimised to look competitive rather than to be complete. That is not a scandal — it is just what a quotation is. But it means the comparison you are making is between two incomplete documents.

Here are the six lines to ask for, with wording you can paste into a message.

1. Cartridges itemised by stated depth

"With cartridges" is not a specification. You need to know which cartridges, because that determines whether the machine can do the work you are buying it for.

Ask: "Please list every cartridge included with this machine, by its manufacturer-stated depth, with the rated shots and the power rating for each." Then count the distinct depths against the D number on the box — they often disagree.

2. Today's replacement price per cartridge

The single most consequential number in the whole purchase, and the one least likely to be volunteered. Without it you cannot calculate what a client session costs you, which means you cannot tell whether your intended price is profitable.

Ask: "What is the current replacement price for each cartridge type, and what is the lead time on an order?"

More on why this decides everything in the cartridge guide.

3. The warranty parts list

Most quotations state a period. Very few attach the parts list, and the parts list is the warranty. A period with no list is a duration attached to nothing.

Ask: "Please attach the written warranty for this model, listing covered and excluded parts by name, and confirm whether the handpiece is covered."

4. Installation terms for this specific machine

Installation genuinely varies product to product — onsite or remote, included or chargeable. A general statement about the supplier's policy is not an answer about your machine.

Ask: "For this exact model, is installation onsite or remote, and is it included or chargeable?"

5. Post-warranty repair mechanics

Where does the machine go, who pays freight each way, and how long does it typically take? A quotation never says. Downtime is real money and it is entirely predictable at this stage.

Ask: "After the warranty period, where is the machine repaired, who pays freight each way, and what is your typical turnaround?"

6. Which certificate applies to this exact model

Certification is held per model, not per brand or category. A general claim about the range is not evidence about the machine in your quotation.

Ask: "Please send the certificate that names this exact model number."

If a supplier answers all six in writing within a day, you have learned something good about them regardless of the price. If they answer none, the price is irrelevant. Full version in the checklist.

Frequently Asked Questions

Should I really send all six to every supplier?

Yes, and identically worded. The point is comparability - and the differences in how completely each supplier replies is itself the most useful data you will collect.

What if the answers change the ranking of my shortlist?

That is the intended outcome. A ranking based on incomplete quotations was never a real ranking.

The full checklist

Every question worth asking, in one page you can send.

Open the checklist